Unleashing Growth Strategy Expertise in Route-to-Market and Field Intelligence

With a passion for simplifying the complex and unlocking growth through smarter execution, Michael brings deep expertise in helping FMCG brands and distributors move faster with confidence.

As sales, operations, and delivery teams face mounting pressure to do more with less, intelligent field execution has become a critical differentiator. Michael offers practical thought leadership and proven perspectives on how businesses can modernise their route-to-market and connect sales, delivery, and data into one intelligent ecosystem.

Focused on real-world impact and measurable outcomes, Michael acts as a conduit for sharing insights, best practices, and commercial discipline. He thrives when partnering with General Managers, Sales Leaders, and Operations Teams as they rethink how to scale efficiently and profitably.

In today’s fast-moving market, businesses need more than software — they need a partner who turns complexity into clarity. With a track record of enabling teams to streamline operations, reduce costs, and unlock new growth opportunities, Michael is here to shape and accelerate the next phase of DSD Assist’s regional growth story.